Many people want to do anonymous affiliate marketing for one reason or another. For some it’s because they don’t want their employers or colleagues to know they are running a side business. It could potentially jeopardise their income, should their boss find out.

If it’s a means to escape the 9 to 5 job, it might indicate to your boss that you’re no longer wanting to keep working for them, should they find out! Many employers want you to be completely invested in them, and a second income would make their position less dominant. Employers simply don’t want financially independent employees because they are harder to control!

Another reason you might want to remain anonymous might simply be because you’re shy. Whatever reason it is, you can do affiliate marketing anonymously, although it can bring with it certain problems too.

Anonymous Affiliate Marketing

Full anonymity can be difficult to achieve as an affiliate since it’s important to abide by ethical and legal standards. Depending on what you’re selling, many customers might want to know who’s behind the website, if you’re building a brand, for example. However it is easy to direct people to products and services online without revealing your identity, if you want to stay behind the scenes.

For certain products it can be easier to sell if you are more transparent. This is particularly true when building trust online for certain products. Using video marketing, for example requires you showing up! But you can employ video creators and content writers and completely avoid showing yourself if you wish.

Generally it’s a good idea to be transparent when selling products online because it builds trust. But you can also use pseudonyms, use anonymous or disposable email addresses, avoid sharing unnecessary personal information with affiliate networks or partners. Only provide essential details required for payment and communication.

Affiliate Marketing Without Showing Your Face

If you just don’t want to show your face that’s an easier win. But if you want to hide your name from online searches, that’s going to require using an alias. If that’s the case consider setting up a legal entity, such as a corporation or LLC, to conduct your affiliate marketing activities. This can help shield your personal information from public view. However you’ll still need to provide personal information when legally required to do so, such as in legal disclaimers and affiliate agreements.

While aiming for anonymity, remember that some degree of transparency may be legally required. For instance, disclosing affiliate relationships in your content is often mandatory to maintain ethical and legal standards. Seek legal and tax advice to ensure that your anonymous affiliate marketing activities are compliant with relevant laws and regulations.

Marketing Strategies Without Showing Your Face

There’s many marketing strategies used by affiliate marketers including social media, list building, video marketing and blogging, to name a few. If you want to remain behind the scenes you’re probably best avoiding social media marketing where you are more prominent. You can hire video creators and actors for video content if you don’t want to show up personally.

Blogging is a good marketing method if you don’t want to show your face, and so is email marketing. Many affiliates use email marketing with great effect and never show their face to their subscribers.

Finding an affiliate program which already had a lot of marketing material you can use will also help. See this video series for more information and getting help and support.